I have recently been introduced to the work of Penelope Trunk from one of my very loyal followers. If you have never read any of Penelope Trunk's blog posts, you really should give them a try. She has a very unique way of writing. Her most recent post, Workplace News You Cannot Use, proves that point.
When you were younger your mother probably said to you, "If you don't have anything good t ...
I just wanted to let you know that Admin Etcetera is now on Facebook. For more of the great business articles and ideas that you see here, go to www.facebook.com/adminetcetera. I would truly appreciate your becoming a fan.
Marketing your business can be very challenging, especially during the holidays. It is crucial that you do not make mistakes that will enable your competitors to gain the upper hand. Here are five marketing mistakes that you need to avoid.
1. Not marketing to your niche target. Don’t make your message too general. Keep in mind that not everyone will want your product or service. Take a cl ...
My husband commented the other day that since we moved from one state to another we have not heard from any of our old friends. He thought that was telling of what kind of friends they are. When I asked him if he contacted them, he said no. He didn’t understand why he had to make the first contact and didn’t like my answer that someone has to take the initiative to keep the friendship going ...
There has been a lot said lately about Facebook Fan Pages. But are they really the best medium for your business? Will a Fan Page really benefit you? Like any other social media marketing platform, if you do not participate, it will not be a good fit. That is why that little word is there – social. So how do you do that?
The first thing you have to do before you work on putting your F ...
As a Virtual Assistant, I am very critical of my own work. Before I submit a final project, post a new blog entry, or send an email to an existing or prospective client, I take extra time to proofread my work. Lately I have read many newsletters, ezine articles, blog entries, etc., with spelling errors. These articles have been written by different types of professional people. This should n ...
When you first started your business you created a website. Maybe you had help, or maybe you did it yourself. No matter. You had input into what it said. But what does it really say? Have you been to your own website lately? If you have not checked it out, how do you know your prospective clients will? Here are a few suggestions to help make your website more meaningful.
1 – Give ...
A few weeks ago I commented on Twitter that I was preparing for a vacation in Tenerife. I received an @reply from Joe Cawley, @mytenerifeinfo. We exchanged a few Tweets, then a few emails, and once I arrived we met. Joe is an award winning travel writer and published author. I am now the proud owner of a signed copy of his latest book More Ketchup Than Salsa in which he writes about openin ...
You have heard the expression, "You don't plan to fail. You fail to plan." So true. When you started your business you wrote out a Business Plan. Did you also write a Marketing Plan? You should have. And you should update it regularly. Here are a few things to consider:
1 - Your client
Who is your dream client? How old are they? Where do they live? What do they do? What mag ...
