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What Can We Learn From the Superbowl?

Most of us watched the Superbowl last night and it was a very exciting game.  At halftime the Colts were winning and most of us thought they would continue towards that end.  But the Saints had a different idea.  They came out of the locker room and started the second half with a real bold move that took everyone by surprise.  They continued to work together as a team to win the Superbowl.  Congratulations to them.

What can your business learn from the Superbowl?  Well, football is a business, whether we want to admit it or not.  The Saints played the game using very specific business methods.  When they were down they took time out to take a deep breath and think about what they needed to do to win the game.  They changed what didn’t work and added tactics that were a bit gutsy.  They worked together as a team to get the job done.

This, of course, is very simplistic in terms of what they did.  But you get the basic point.  If you are not getting the results in your business that you need to satisfy you, step back and take a look at what you are doing.  If you find something that is not working, maybe a specific marketing approach that is costing you a ton of money and getting no results, don’t do it anymore.  Experiment with other ways to get your message out to clients until you find one that does work.  It may take a few gutsy moves on your part, but it may be worth the effort and hard work.

Take a halftime break for your business and come back with a bold move to win the game.

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