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All posts from the 'Business Matters' category:

Holiday Marketing Mistakes

Marketing your business can be very challenging, especially during the holidays. It is crucial that you do not make mistakes that will enable your competitors to gain the upper hand. Here are five marketing mistakes that you need to avoid. 1. Not marketing to your niche target. Don’t make your message too general. Keep in mind that not everyone will want your product or service. Take a cl ...

Is it Unprofessional?

Foul language is one of my pet peeves. I do not talk this way and do not appreciate it when others talk this way in my presence. Lately I have seen this type of language on Twitter and Facebook. In my opinion this is very rude, unprofessional behavior. Granted, this is just my opinion, but would bet that others feel the same way. Please leave a comment and let me know how you feel.

How to Find Your Work/Life Balance

According to Wikipedia, balance (metaphysics) is a desirable point between two or more opposite forces. For most people work and life are those opposite forces. So how do you find the balance? No one can tell you where your balance should be as everyone has different priorities. You must find your own balance. You don’t just wake up one morning with inner peace and harmony in your life. ...

Be The Friend

My husband commented the other day that since we moved from one state to another we have not heard from any of our old friends. He thought that was telling of what kind of friends they are. When I asked him if he contacted them, he said no. He didn’t understand why he had to make the first contact and didn’t like my answer that someone has to take the initiative to keep the friendship going ...

Facebook Fan Pages

There has been a lot said lately about Facebook Fan Pages. But are they really the best medium for your business? Will a Fan Page really benefit you? Like any other social media marketing platform, if you do not participate, it will not be a good fit. That is why that little word is there – social. So how do you do that? The first thing you have to do before you work on putting your F ...

The Mayonnaise Jar and Two Beers

When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the two Beers. A professor stood before his philosophy class and had some items in front of him. When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was fu ...

Make it Perfect

As a Virtual Assistant, I am very critical of my own work. Before I submit a final project, post a new blog entry, or send an email to an existing or prospective client, I take extra time to proofread my work. Lately I have read many newsletters, ezine articles, blog entries, etc., with spelling errors. These articles have been written by different types of professional people. This should n ...

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