You have come to the section on your business plan template where you need to define your niche market. Do you really need to specialize? Why not just get business wherever you can?
In the beginning, marketing money is usually tight. You want to make sure you are spending wisely and not stretching yourself too thin. By knowing who your niche market is you will be able to target your adver ...
You have all heard the expression "Think Outside The Box". Do you use that strategy in your marketing? Here are 25 ways to get you thinking.
1. Start an e-newsletter.
2. Sponsor a sports team.
3. Join the Chamber of Commerce.
4. Participate in a trade show.
5. Get into social media like Twitter and Facebook.
6. Write a business blog.
7. Send hand written thank you notes.
8. I ...
You have worked very hard to market your business. In addition to face-to-face marketing, you have utilized all the social media outlets. You have a website, a blog and a newsletter in which you target clients in your niche. You probably have Facebook friends and fans and Twitter followers. Is it working for you?
Most sites have graphs or charts showing you how many people have visited ...
Marketing your business can be very challenging, especially during the holidays. It is crucial that you do not make mistakes that will enable your competitors to gain the upper hand. Here are five marketing mistakes that you need to avoid.
1. Not marketing to your niche target. Don’t make your message too general. Keep in mind that not everyone will want your product or service. Take a cl ...
