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If you are like the rest of us, you have probably posted a link on a social media site.  Everyone does it.  No big deal.  But what do you do after you post?  That is where the problem comes in. Recently I clicked on a link that was posted by a business associate.  It was a link to an article that I had a real interest in.  After I clicked I got a message saying the link was no longer availa ...

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Now that you know what a Virtual Assistant (VA) is, what can a Virtual Assistant do for you?  That is a pretty easy question to answer.  A VA can do just about anything you need done.  If you have a project that can be outsourced, a VA can do it. So what kind of projects can you outsource? - Do you have an audio or video file you need transcribed? - Do you have 200 business cards whose infor ...

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You have all heard the expression "Think Outside The Box". Do you use that strategy in your marketing?  Here are 25 ways to get you thinking. 1.  Start an e-newsletter. 2.  Sponsor a sports team. 3.  Join the Chamber of Commerce. 4.  Participate in a trade show. 5.  Get into social media like Twitter and Facebook. 6.  Write a business blog. 7.  Send hand written thank you notes. 8.  I ...

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At a recent Chamber of Commerce networking event, I found it very interesting to see the many different networking styles.   What actually works and gets you clients? How you present yourself when you walk in the room is extremely important.   Look professional as first impressions really do count.  Have a smile on your face showing that you really want to be there.  No one wants to talk to ...

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Your website is the first point of contact for prospective clients.  Have you checked it out recently to see what they are seeing?  Maybe it is time you did. If you have made any changes in your business recently, you need to make sure they are reflected on your website.  It may sound silly, but make sure your name, address and telephone number are correct.  I was on a website recently ...

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You have worked very hard to market your business.   In addition to face-to-face marketing, you have utilized all the social media outlets.  You have a website, a blog and a newsletter in which you target clients in your niche.  You probably have Facebook friends and fans and Twitter followers.  Is it working for you? Most sites have graphs or charts showing you how many people have visited ...

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I have been a fan of Constant Contact for over a year and I am still very happy with the service I receive.  I recently added the archive feature to my newsletters.  It is a great feature as anyone visiting my website can now read back issues of Etcetera - the newsletter.  Another great feature is the share button that is placed on the bottom of each newsletter.  This gives the reader the abil ...

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I had the pleasure of being interviewed by Virtual Assistant Forums and would love for you to see a copy.  I have included it below for you to read. Pam Hower, President of Admin Etcetera, has 25+ years experience as an Administrative/Executive Assistant and during that time acquired a number of highly marketable skills. After Pam and her husband moved from London, England to the sunny beaches o ...

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Don't get me wrong.  I love Twitter and Facebook.  I have to put restrictions on my time or else I will be on Facebook all day long.  But a few things got me thinking.  In church last week the Pastor's sermon was about staying connected.  I read a headline about trouble spots in a relationship and on the top of the list was no longer texting each other during the day.  And on Twitter I saw a ...

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There has been a lot said lately about Facebook Fan Pages.  But are they really the best medium for your business?  Will a Fan Page really benefit you?  Like any other social media marketing platform, if you do not participate, it will not be a good fit.  That is why that little word is there – social.  So how do you do that? The first thing you have to do before you work on putting your F ...

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