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Posts tagged 'Marketing':

Tips for Naming Your Business

Branding your business starts with a great name.  A name that your clients will remember.  A name that says who you are.  A name that sets you apart from your competition. You have heard all about branding.  Well your business name is the first step in branding your business.  The name you choose will determine how others think about your business and whether they remember you or your comp ...

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Nurture Your Business

When we moved into our home two years ago I inherited a garden full of plants I had never seen or heard of before.  I had no clue what to do with these new plants.  So I chopped and pruned.  I re-potted and move around. I fertilized, weeded and watered.  I worked hard.  As you can see from the picture, I had success. It wasn't until my plants started to flower that I realized a correlation ...

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How To Write A Great Blog Post

Nowadays most freelancers have a blog as this is a great way to showcase your knowledge and attract clients.  But what can you do so people actually read your blog?  Here is a list of suggestions that might help you. 1. You might write a great post but if your title isn't strong enough, you might not capture anyone's attention enough for them to read it. 2. Use keywords in both the title and t ...

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Tell That Little Voice In Your Head To Be Quiet

When it comes to your new business there will always be someone to tell you what you are doing is wrong.  Your significant other, your best friend, your mother-in-law, your neighbor.  Everyone has an opinion.  But sometimes the one with the strongest opinion is that little voice in your head.  You need to tell it to be quiet. Don't get me wrong.  There may be a very good reason why that litt ...

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What Can A Virtual Assistant Do?

Now that you know what a Virtual Assistant (VA) is, what can a Virtual Assistant do for you?  That is a pretty easy question to answer.  A VA can do just about anything you need done.  If you have a project that can be outsourced, a VA can do it. So what kind of projects can you outsource? - Do you have an audio or video file you need transcribed? - Do you have 200 business cards whose infor ...

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Remember Your Clients In Writing

My birthday was last week and I received so many birthday wishes by way of Facebook.  It was so nice to hear from so many different people.  Thank you all for taking the time to write.  It truly was appreciated. In past years, before Facebook was so popular, I would get birthday cards in the mail.  This year I  received only one.  That one card was the most important.  Not because it was a ...

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25 Marketing Strategies

You have all heard the expression "Think Outside The Box". Do you use that strategy in your marketing?  Here are 25 ways to get you thinking. 1.  Start an e-newsletter. 2.  Sponsor a sports team. 3.  Join the Chamber of Commerce. 4.  Participate in a trade show. 5.  Get into social media like Twitter and Facebook. 6.  Write a business blog. 7.  Send hand written thank you notes. 8.  I ...

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Face to Face Networking Tips

At a recent Chamber of Commerce networking event, I found it very interesting to see the many different networking styles.   What actually works and gets you clients? How you present yourself when you walk in the room is extremely important.   Look professional as first impressions really do count.  Have a smile on your face showing that you really want to be there.  No one wants to talk to ...

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Is Your Website Current?

Your website is the first point of contact for prospective clients.  Have you checked it out recently to see what they are seeing?  Maybe it is time you did. If you have made any changes in your business recently, you need to make sure they are reflected on your website.  It may sound silly, but make sure your name, address and telephone number are correct.  I was on a website recently ...

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Everything In Moderation

Recently I spent some time visiting my daughter and her three sons who live in Pennsylvania.   The older boy, who is six, has chocolate chip pancakes for breakfast and a peanut butter and jelly sandwich for lunch, every day.  I decided to try to explain the saying "everything in moderation".  I told him he needed a variety of fruits and vegetables, dairy and whole grains.  It didn't go well. ...

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