You have all heard the expression "Think Outside The Box". Do you use that strategy in your marketing? Here are 25 ways to get you thinking.
1. Start an e-newsletter.
2. Sponsor a sports team.
3. Join the Chamber of Commerce.
4. Participate in a trade show.
5. Get into social media like Twitter and Facebook.
6. Write a business blog.
7. Send hand written thank you notes.
8. I ...
At a recent Chamber of Commerce networking event, I found it very interesting to see the many different networking styles. What actually works and gets you clients?
How you present yourself when you walk in the room is extremely important. Look professional as first impressions really do count. Have a smile on your face showing that you really want to be there. No one wants to talk to ...
The audience only pays attention as long as you know where you are going.
--Philip Crosby
Whether you are speaking in front of a group, writing a blog post, distributing an e-newsletter, or updating your website, you must know what direction you are going. Your audience will not pay attention for long if you are just rambling on. Think about your audience, your content and your goals be ...
I don't know about you, but I am always trying to think of original ideas to write about in my blog. Of course, original is the hardest part. So I thought I would list the topics everyone looks for. Let me know if you can add to this list.
1. How to write a marketing plan.
2. Best practices at a live networking event.
3. How to get started on Twitter.
4. Smartphone compar ...
You have worked very hard to market your business. In addition to face-to-face marketing, you have utilized all the social media outlets. You have a website, a blog and a newsletter in which you target clients in your niche. You probably have Facebook friends and fans and Twitter followers. Is it working for you?
Most sites have graphs or charts showing you how many people have visited ...
I have been a fan of Constant Contact for over a year and I am still very happy with the service I receive. I recently added the archive feature to my newsletters. It is a great feature as anyone visiting my website can now read back issues of Etcetera - the newsletter. Another great feature is the share button that is placed on the bottom of each newsletter. This gives the reader the abil ...
Marketing your business can be very challenging, especially during the holidays. It is crucial that you do not make mistakes that will enable your competitors to gain the upper hand. Here are five marketing mistakes that you need to avoid.
1. Not marketing to your niche target. Don’t make your message too general. Keep in mind that not everyone will want your product or service. Take a cl ...
At a meeting with a prospective client I was asked my opinion about email campaigns, specifically the use of Constant Contact. I thought I would pass along what I know and show you how easy it is to start an email campaign of your own.
Email marketing is a great way to get information to your targeted list of prospects and clients. I suggest using an email program such as Constant Contact instea ...
