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All posts from the 'Marketing' category:

Are We Connecting Enough?

Don't get me wrong.  I love Twitter and Facebook.  I have to put restrictions on my time or else I will be on Facebook all day long.  But a few things got me thinking.  In church last week the Pastor's sermon was about staying connected.  I read a headline about trouble spots in a relationship and on the top of the list was no longer texting each other during the day.  And on Twitter I saw a ...

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Advertising Basics Done Right

On a recent HGTV show, they compared three $35,000 bathroom renovations.  The purpose of the comparison was to show what the return would be on the investment made.  They went through each bathroom and discussed the different options each homeowner made. The host of the show was a famous decorator who knew what he was talking about.  He loved all the new gadgets used but was not overly excited ...

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Admin Etcetera is on Facebook

I just wanted to let you know that Admin Etcetera is now on Facebook.  For more of the great business articles and ideas that you see here, go to www.facebook.com/adminetcetera.   I would truly appreciate  your becoming a fan.

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Holiday Marketing Mistakes

Marketing your business can be very challenging, especially during the holidays. It is crucial that you do not make mistakes that will enable your competitors to gain the upper hand. Here are five marketing mistakes that you need to avoid. 1. Not marketing to your niche target. Don’t make your message too general. Keep in mind that not everyone will want your product or service. Take a cl ...

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Be The Friend

My husband commented the other day that since we moved from one state to another we have not heard from any of our old friends. He thought that was telling of what kind of friends they are. When I asked him if he contacted them, he said no. He didn’t understand why he had to make the first contact and didn’t like my answer that someone has to take the initiative to keep the friendship going ...

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Facebook Fan Pages

There has been a lot said lately about Facebook Fan Pages.  But are they really the best medium for your business?  Will a Fan Page really benefit you?  Like any other social media marketing platform, if you do not participate, it will not be a good fit.  That is why that little word is there – social.  So how do you do that? The first thing you have to do before you work on putting your F ...

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Make it Perfect

As a Virtual Assistant, I am very critical of my own work.  Before I submit a final project, post a new blog entry, or send an email to an existing or prospective client, I take extra time to proofread my work. Lately I have read many newsletters, ezine articles, blog entries, etc., with spelling errors.  These articles have been written by different types of professional people.  This should n ...

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How Exciting is Your Website?

When you first started your business you created a website.  Maybe you had help, or maybe you did it yourself.  No matter.  You had input into what it said.  But what does it really say?  Have you been to your own website lately?  If you have not checked it out, how do you know your prospective clients will?  Here are a few suggestions to help make your website more meaningful. 1 – Give ...

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Keep It Simple

I may not be perfect at writing blog articles, but I have read enough to know what I like to see.  And that is – not so many words.  Sure, you need to get your message out.  Sure, you have a lot to say.   But please keep it simple.   I have seen on Twitter a link to a blog that sounds really interesting.  I go to that blog and start reading.  But by the time I get half way through, I am ...

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It is a Small World

A few weeks ago I commented on Twitter that I was preparing for a vacation in Tenerife.  I received an @reply from Joe Cawley, @mytenerifeinfo.  We exchanged a few Tweets, then a few emails, and once I arrived we met.  Joe is an award winning travel writer and published author.  I am now the proud owner of a signed copy of his latest book More Ketchup Than Salsa in which he writes about openin ...

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