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At a recent Chamber of Commerce networking event, I found it very interesting to see the many different networking styles.   What actually works and gets you clients? How you present yourself when you walk in the room is extremely important.   Look professional as first impressions really do count.  Have a smile on your face showing that you really want to be there.  No one wants to talk to ...

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Your website is the first point of contact for prospective clients.  Have you checked it out recently to see what they are seeing?  Maybe it is time you did. If you have made any changes in your business recently, you need to make sure they are reflected on your website.  It may sound silly, but make sure your name, address and telephone number are correct.  I was on a website recently ...

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Recently I spent some time visiting my daughter and her three sons who live in Pennsylvania.   The older boy, who is six, has chocolate chip pancakes for breakfast and a peanut butter and jelly sandwich for lunch, every day.  I decided to try to explain the saying "everything in moderation".  I told him he needed a variety of fruits and vegetables, dairy and whole grains.  It didn't go well. ...

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I started my day in the usual fashion - coffee followed by checking email, Twitter and Facebook. I posted a quick comment on Facebook, "Saturday. Need I say more?", and immediately received a few comments. One saying I did not need to say any more and another commenting on working for the day. Then I read a blog post by Chris Brogan which got me thinking. Yes, it is a weekend, but as a busine ...

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You never know where a blogging idea will come from. Yesterday my husband said something to me that triggered something in my brain. I all of a sudden had a few great ideas for blog posts. But did I do anything about it? No!!! A blog is a wonderful marketing tool, if it is marketed properly and updated often. Original blogging ideas are hard to come by. Next time you have a great idea, wr ...

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The audience only pays attention as long as you know where you are going. --Philip Crosby Whether you are speaking in front of a group, writing a blog post,  distributing an e-newsletter, or updating your website, you must  know what direction you are going.  Your audience will not pay attention for long if you are just rambling on.  Think about your audience, your content and your goals be ...

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I don't know about you, but I am always trying to think of original ideas to write about in my blog.  Of course, original is the hardest part.  So I thought I would list the topics everyone looks for.  Let me know if you can add to this list. 1.  How to write a marketing plan. 2.  Best practices at a live networking event. 3.  How to get started on Twitter. 4.  Smartphone compar ...

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You have worked very hard to market your business.   In addition to face-to-face marketing, you have utilized all the social media outlets.  You have a website, a blog and a newsletter in which you target clients in your niche.  You probably have Facebook friends and fans and Twitter followers.  Is it working for you? Most sites have graphs or charts showing you how many people have visited ...

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I have been a fan of Constant Contact for over a year and I am still very happy with the service I receive.  I recently added the archive feature to my newsletters.  It is a great feature as anyone visiting my website can now read back issues of Etcetera - the newsletter.  Another great feature is the share button that is placed on the bottom of each newsletter.  This gives the reader the abil ...

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I had the pleasure of being interviewed by Virtual Assistant Forums and would love for you to see a copy.  I have included it below for you to read. Pam Hower, President of Admin Etcetera, has 25+ years experience as an Administrative/Executive Assistant and during that time acquired a number of highly marketable skills. After Pam and her husband moved from London, England to the sunny beaches o ...

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