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Be Yourself

There are all types of people in this world.  No one is the same.   So why would you, as a business person, try to be like someone else?  Why not just be yourself?  Your clients come to you for a specific reason.  They like you.  They trust you.  They like what you have done with your product or service.  You are unique.  Sell that!!  This is not a cookie cutter world so don’t make yo ...

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by pamhower@adminetcetera.com

Tax Time: Be Prepared

As the current tax season comes to a close, now is the time to think about next year while it is still fresh in your mind. Lucky you if you are getting a check from Uncle Sam this year. Those who are sending a check need to adjust so it does not happen again. Even if you did not have to send a check to the IRS this year you should be aware that recent changes may mean you’ll be in for a shock n ...

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by pamhower@adminetcetera.com

Email Marketing with Constant Contact

At a meeting with a prospective client I was asked my opinion about email campaigns, specifically the use of Constant Contact. I thought I would pass along what I know and show you how easy it is to start an email campaign of your own. Email marketing is a great way to get information to your targeted list of prospects and clients. I suggest using an email program such as Constant Contact instea ...

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by pamhower@adminetcetera.com

The Psychology of Color

As I was researching for this blog post, I discovered that information on the psychology of color is everywhere. There are blogs, articles, and books stating yellow is bright and cheerful like the sunshine, red is bold, black is classic like the little black dress but could be somewhat mysterious, and green is the color of money. You can also read that blue is a calm and restful color, orange is ...

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by pamhower@adminetcetera.com

Breast Cancer Awareness

On a recent visit to Virtual Assistant Forums, I read a thread written by a fellow VA asking for support for her mother as she walked in the Weekend to End Breast Cancer on September 11 – 13, 2009. This is one of many similar 60 kilometer walks in Canada to support research, treatment, and services through the Campbell Family Institute at The Princess Margaret. According to the Cancer Institute ...

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by pamhower@adminetcetera.com

New Logo Design

As a Virtual Assistant, I have had the opportunity to work with many wonderful people. But until recently I have never worked with another VA. I was asked by Kelly Cairns of KC Virtual Solutions if I wanted her help with designing a logo for my business. I jumped at the chance. Kelly was amazing to work with. She started out asking me a few simple questions about my vision for my logo. She want ...

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by pamhower@adminetcetera.com