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The Mayonnaise Jar and Two Beers

When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the two Beers. A professor stood before his philosophy class and had some items in front of him.   When the class began, he wordlessly picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls. He then asked the students if the jar was fu ...

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by pamhower@adminetcetera.com

Make it Perfect

As a Virtual Assistant, I am very critical of my own work.  Before I submit a final project, post a new blog entry, or send an email to an existing or prospective client, I take extra time to proofread my work. Lately I have read many newsletters, ezine articles, blog entries, etc., with spelling errors.  These articles have been written by different types of professional people.  This should n ...

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by pamhower@adminetcetera.com

How Exciting is Your Website?

When you first started your business you created a website.  Maybe you had help, or maybe you did it yourself.  No matter.  You had input into what it said.  But what does it really say?  Have you been to your own website lately?  If you have not checked it out, how do you know your prospective clients will?  Here are a few suggestions to help make your website more meaningful. 1 – Give ...

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by pamhower@adminetcetera.com

Keep It Simple

I may not be perfect at writing blog articles, but I have read enough to know what I like to see.  And that is – not so many words.  Sure, you need to get your message out.  Sure, you have a lot to say.   But please keep it simple.   I have seen on Twitter a link to a blog that sounds really interesting.  I go to that blog and start reading.  But by the time I get half way through, I am ...

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by pamhower@adminetcetera.com

It is a Small World

A few weeks ago I commented on Twitter that I was preparing for a vacation in Tenerife.  I received an @reply from Joe Cawley, @mytenerifeinfo.  We exchanged a few Tweets, then a few emails, and once I arrived we met.  Joe is an award winning travel writer and published author.  I am now the proud owner of a signed copy of his latest book More Ketchup Than Salsa in which he writes about openin ...

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by pamhower@adminetcetera.com

Is Your Marketing Plan Up To Date?

You have heard the expression, "You don't plan to fail.  You fail to plan."  So true.  When you started your business you wrote out a Business Plan.  Did you also write a Marketing Plan?  You should have.  And you should update it regularly.  Here are a few things to consider: 1 - Your client Who is your dream client?  How old are they?  Where do they live?  What do they do?  What mag ...

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by pamhower@adminetcetera.com