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What Direction Are You Going?

The audience only pays attention as long as you know where you are going.

–Philip Crosby

Whether you are speaking in front of a group, writing a blog post,  distributing an e-newsletter, or updating your website, you must  know what direction you are going.  Your audience will not pay attention for long if you are just rambling on.  Think about your audience, your content and your goals before you start.  Know what you want to say and get to the point.

Do you know what direction you are going?

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