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Holiday Marketing Mistakes

Marketing your business can be very challenging, especially during the holidays. It is crucial that you do not make mistakes that will enable your competitors to gain the upper hand. Here are five marketing mistakes that you need to avoid.

1. Not marketing to your niche target. Don’t make your message too general. Keep in mind that not everyone will want your product or service. Take a close look at who your target market is and tailor your campaign to those from which you will get the best response.

2. Being too general in your approach. If you are only using one form of marketing, maybe it is time to mix things up a bit and branch out within your niche to attract a larger group of prospects. Don’t get confused, though. If you have something that is working, ADD something new instead of replacing it.

3. Sending spam. Your clients are bombarded with information. Make sure what you are sending them is worthwhile. Spam will turn them off and they will seek out your competitors.

4. Underestimating customer service. Everyone is in a hurry at this time of year. Make sure you are not. Don’t give your clients a reason to talk badly about you, your products or your services.

5. No call to action. Make sure your clients know what you do and give them a reason to contact you.

If you are participating in any of the above actions, there is still time to correct your ways before the holidays. But be fast. Start building momentum in plenty of time for your clients to respond.

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