Admin Etcetera

Be The Friend

My husband commented the other day that since we moved from one state to another we have not heard from any of our old friends. He thought that was telling of what kind of friends they are. When I asked him if he contacted them, he said no. He didn’t understand why he had to make the first contact and didn’t like my answer that someone has to take the initiative to keep the friendship going.

This is the same with business contacts. If you just sit back and wait, your contacts will turn into dead leads. You must take the initiative to make sure your contacts think of you when they need your product or service. Marketing to your clients is an ongoing business activity. Once you let it slide, you are back at square one. Be the friend and take the initiative.

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